Starbucks: Cold Brew & Teavana
Starbucks: Cold Brew and Teavana
For summer 2015, Starbucks wanted to build hype around their iced cold beverages--specifically their featured Teavana teas and new Cold Brew Coffee. Well-known for hot coffee and lattes during the winter and fall, Starbucks' iced beverages have gotten lost in the oversaturated cold beverage category. To make Starbucks stand out amongst other chains, we chose to focus on the craft behind the drinks as well as their delicious, premium quality ingredients.
Made at 72andSunny LA