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Smucker's (Project)

Smucker's (Project)

*Made at VCU Brandcenter

Social Media

Smucker's reveals breakup with Jif on Social Media

Smucker's reveals breakup with Jif on Social Media

Kitchen Creatives are avid users of Pinterest for meal inspiration. Between recipes, Smucker's will continue the PB&J breakup story by showcasing texts between Smucker's and Jif. 

Kitchen Creatives are avid users of Pinterest for meal inspiration. Between recipes, Smucker's will continue the PB&J breakup story by showcasing texts between Smucker's and Jif. 

Print

Where better to keep up with celebrity gossip than an entertainment magazine? We will run a cover during this first phase of the campaign to make it more "official". 

Where better to keep up with celebrity gossip than an entertainment magazine? We will run a cover during this first phase of the campaign to make it more "official". 

Digital

Click image to enlarge and roll over for caption. 

In-Store

To further experimentation with non-traditional recipes, Smucker's will create a line of savory flavors. 

To further experimentation with non-traditional recipes, Smucker's will create a line of savory flavors. 

We would also add to in-store placement so that Smucker's can encourage experimentation before purchase. Smucker's will have a machine where customers can add fruit spread flavors of their choosing into jars. A label will be printed which will also display a recipe. 

We would also add to in-store placement so that Smucker's can encourage experimentation before purchase. Smucker's will have a machine where customers can add fruit spread flavors of their choosing into jars. A label will be printed which will also display a recipe. 

Team Members: 
Brand Manager: Marisa Imperazelli
Art Directors: Andrew Chin & Amy Wheeler
Copywriter: Demian Kendall
Creative Technologist: Matt Reamer