In major U.S. cities, GoPro will target professionals on their lunch breaks with the opportunity to experience rock climbing a building. This will create buzz for GoPro by encouraging people to take photos and videos to post on social. Stickers will also be placed around the cities with augmented reality capabilities.
When people have the GoPro Quest app on their phone, they will be able to scan the sticker. One feature of the app will allow the user to transform their space into a GoPro Quest location using AR technology. For example, a subway in New York can be transformed into a snowy Alaskan mountain. Other features will include a link to the website, profile feature, and GoPro videos.
Released on GoPro's Facebook page and website will be a "Call to Arms" which will ask people to submit their own GoPro videos for the chance to win their own Quest experience.
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After booking, first-time Questers will receive a package (modeled after the Quest logo) which will include a map, field notes journal, GoPro camera, sticker, and T-shirt.
Team Members: Brand Manager: Jonathan Sekerak Art Directors: Frank Guzzone & Karlin Lichtenberger Copywriter: Ryan Capps Creative Technologist: Karen Hymes
Whitney Keller is a Brand Strategist living in New York City.